Using comprehensive email tracking lets you instantly report on your success

 When you build your list organically, asking people to confirm their subscription solidifies your customer connection. This way you know your contacts want to receive emails from your brand, which means you’re sending emails to people who are really interested in your offer. An email list like that is considered high-quality and is more likely to turn lead generation into sales and bring better business results into the future.

Email marketing services let you track statistics and monitor the results of your campaigns through advanced email analytics like opens, clicks, bounces, mobile view statistics, email comparisons, and more. Based on the information collected you can make small changes (e.g. design, copy, structure, or workflow) and optimize your email marketing campaigns.

You should also test your email campaigns with different segments of your audience and compare the results, then choose the winning version. You can test anything from your subject line to the CTA button color. Just make sure you’re testing one element at a time, so you know which decisions were the right ones.