Use Headings and Subheadings to Structure Your Page

 The right is an example of on-page SEO done right. It’s easy to skim and find specific information.

Headings also help Google better understand your page’s structure and determine whether your page matches a user’s search intent. Which can help you rank higher for relevant keywords.

You can use keywords and keyword variations in headings to give Google more context about the structure of your page and what information you cover.

Use the H1 as your page title or headline. And include H2s to cover subtopics.