Stay online and respond fast

 

While you should avoid short-term thinking in your marketing, you should be aware that other people (your clients) are probably thinking short-term.

It’s amazing how a client will sit on an idea for years, thinking to themselves that they need a new website or new product designed… but then when they decide to actually do it, they want it done yesterday.

You do this too, right? You’ve lived without something for your entire life, but once you decide to buy it, somehow two-day shipping seems like a real nice feature.

Make it your goal to eliminate as much waiting time on the part of your future client as possible. If the client is receiving multiple proposals, it helps to be the first. Begin the conversation with them. By the time they gather more proposals, they’ve already spent time building rapport with you, and will be biased towards hiring you.

Depending on your marketing channel, you may need to get creative to get your response time as fast as possible.

For example, when running Facebook ads, I’ve had the most success when setting up a Zapier automation that sent me a text as soon as someone submitted their info through the ad, and yep, I would call or text them immediately. 

Being ready to buy is a state of mind, and just like any mood, it comes and goes unpredictably.